February 1, 2023- Lakewood Advisors LLC, a boutique New York City based financial advisory firm announced today that Rich Hajdu, a well-known leader in broadcast sales and marketing has joined LWA as a Senior Advisor. In this role, Rich will work with the LWA investment banking team on M&A transactions and capital raising efforts for broadcast technology companies. He will also lead assignments for media technology companies that want to improve their sales and marketing efforts.
Rich Hajdu has over 35 years of executive sales and marketing experience with major TV technology companies including Grass Valley, Pro-Bel, Chyron, Harris, Utah Scientific and Beck TV. His sales and marketing expertise extends across television and digital media.
At Grass Valley, Rich worked with major market television stations on the transition to digital servers, editing, and news. At UK-based Pro-Bel, he served as General Manager for the Americas, establishing the Pro-Bel brand with routing and automation sales to leading TV networks. When Chyron purchased Pro-Bel, he was named Chyron’s Vice President of Worldwide Sales and Marketing. Rich implemented major changes to the sales structure and established new marketing initiatives, leading to the success of Chyron’s graphics products.
At Harris (now Imagine), Rich was Vice President of Channel Sales for the America’s. During his tenure, sales through dealers, distributors, and systems integrators increased dramatically. Rich was then hired by Utah Scientific, where he served as Senior Vice President for corporate accounts.
Rich then joined Beck TV, a major US systems integrator, as Vice President of Sales and Marketing. At Beck, he introduced major marketing initiatives to support their highly technical engineering expertise.
Rich has been a member of the International Association of Broadcast Manufacturers (IABM) Americas Council, has chaired and been a speaker at IABM and NAB panels, and authored a number of articles for industry trade journals.
Edward Grebow, Managing Director of Lakewood Advisors said, “In today’s rapidly changing media landscape we have seen a growing number of technology providers that need to enhance their sales and marketing efforts, focusing on new media clients as well as traditional broadcast networks and stations. Rich’s reputation as a leader in broadcast sales and marketing enhances LWA’s investment banking and fundraising activities and gives us the opportunity to provide standalone marketing support for traditional manufacturing companies and new vendors in the broadcast industry.”