This past year has seen rapid and dramatic changes in the broadcast industry and media technology. Declines in linear television, cable and satellite viewing have accelerated as streaming and FAST channel viewing has continued to grow. Broadcast networks expense savings goals have also grown. Advances in Artificial Intelligence (AI), developments in Next Generation TV (ATSC 3.0), High Dynamic Range (HDR) and IP Production dominated conversations at the April 2024 NAB Show. Lakewood Advisors Operating Partner Bob Seidel has prepared an updated version of his widely read presentation Broadcasting Trends in the USA which discusses these and other topics. Bob is a former CBS VP of Engineering & Advanced Technology, President of SMPTE and Chairman of the Engineering & Technology Emmy® Committee of the National Academy of Arts and Sciences. Bob provides technical and broadcast industry expertise as part of many LWA engagements and assists broadcasters and media technology companies in strategy development. Bob can be contacted at [email protected].